Fun Lilliy Question: Do Men Buy Lingerie For Their Women?

When I was in high school a friend of mine told me about an odd tradition in their family (or tribe) that the fiance when he and his family are brining gifts for his feature bride he usually places the lingerie he would like her to wear on their wedding night at the bottom of the wrapping full of cloths or fabric (in those days and till now but less so, a lot of the women cloths were tailored by a tailor, the style would be chosen from a fashion magazine and they used to choose certain fabrics and give it to a tailor and it was made into the dress she wants) which used to be custom to be give by the groom..
I see sometimes some men come into lingerie stores and start choosing things.. but I also noticed they try to avoid looking at people shopping around them.. I know in the west the men are more comfortable buying it I think?..
So are men comfortable buying lingerie for their women? are some embarrassed if they did? do they admit it? or do they like it to be kept a secret? or do they just like that the woman chooses it her self and thats that and would never venture into that world or be seen there buying on his own?
Women!.... what do you think do you like receiving such a gift chosen by your man? Do you mind it if he goes to the lingerie store?
I found this on "Telegraph TV" , if you are a man and want to buy lingerie, this is a video for you "Lingerie: a man's guide"

Fun Lilliy Question: Do you read the book before the film? or you just wait for the film to come out then find out what the story is?

So what is it..
Do you always try to read the book before the film?
Do wait for the film to find out what the bestseller story is and just dont read the book?
Do you see the film then read the book?
or you dont care.. and just play it by ear?